When creating a brand, you should consider everything from aesthetics to logos, customer experience to social media presence and even the type of work environment you want for your staff. Branding can be difficult and extremely overwhelming at first. Essentially, branding is how your consumers will view your business. A successful brand doesn’t happen overnight and requires a smart plan. If you take the right steps to entail that your brand is unique, authentic and well-rounded, there’s no reason why your business won’t succeed. Addressing the topic of branding can be daunting, so I created a simple checklist!

I was always into drawing, design, and graphic design. You can see that in some of my first posts on instagram. If you exclude vision boards from elementary school. I didn't start collaging until about five years ago. I was doing an assignment in college for my Visual Journalism degree where we had to shoot a documentary. My ex-girlfriend's friend's mom was dating Cheyenne Randall (@indiangiver) and I loved his work. I was fortunate enough to get to shoot a documentary on him and follow him around for a few days. He had a bunch of work from Jay riggio (jayriggio) in his house. Cheyenne really immersed me in the art world and introduced me to collaging and I’m really grateful for that. It's funny, in college I worked for the school magazine and helped design and put out a few issues and now I'm cutting up magazines.