When creating a brand, you should consider everything from aesthetics to logos, customer experience to social media presence and even the type of work environment you want for your staff. Branding can be difficult and extremely overwhelming at first. Essentially, branding is how your consumers will view your business. A successful brand doesn’t happen overnight and requires a smart plan. If you take the right steps to entail that your brand is unique, authentic and well-rounded, there’s no reason why your business won’t succeed. Addressing the topic of branding can be daunting, so I created a simple checklist!

As work/life/creative boundaries blur, many of us have a harder time leaving our work tasks at the office, and our art tasks at the studio. It can be tempting to carry tasks over into the personal realm. Now more than ever we are feeling the pressure to be as productive at home as we are in our day-job lives.

Stay true to yourself and offer products and services that you are passionate about. Never worry about putting your ideas out there. Customers will buy into your passion!

No matter if you are a painter, ceramicist, illustrator, or fashion designer these 5 tips can help any artist make sure their first art showing goes as smooth as possible! From art walks and markets to galleries and art showcases her are some tips to get you started!